While out in the Miami field, few HVAC contractors work harder than Joe Falls. As the owner of Brrrgain Cooling, Joe prides himself on his expertise, diligence, and unwavering commitment to customer service.
A Hardworking professional
From sunup to sundown, you’ll find Joe pounding the pavement, jotting down handwritten quotes and product recommendations as he goes.
A Strong Work Ethic
However, despite being a hard-working HVAC contractor, Joe is quickly learning that hard work alone isn’t enough in today’s rapidly evolving HVAC landscape.
Outdated Processes, Costly Consequences
Episode 1: "Some win, Some Lose"
In the first Tale of Two Contractor’s episode, titled “Some Win, Some Lose,” Joe loses a crucial replacement job because the AC system he recommended on his pen-and-paper quote was out of stock. No matter how meticulous his notes, Joe’s traditional quoting process couldn’t keep up with real-time inventory changes, costing him the job.
Episode 2: "Up A Hill, down a Hill"
The second episode, “Up a Hill, Down a Hill,” highlights another pitfall of Joe’s outdated sales tactics. After guiding a homeowner through a lengthy third-party financing application process, errors and delays cause the approval to drag on for days, costing him the job and bringing all his hard work to naught.
an HVAC Contractor's Liability in THE Digital Age
It’s not for lack of effort that Joe finds himself in these predicaments. He works tirelessly, armed with product manuals and an encyclopedic knowledge of HVAC systems. But his reluctance to adopt modern digital sales tools like OnCall Air is holding him back.
As the industry shifts towards professional, multimedia sales presentations, interactive product demos, and seamless financing integrations, Joe’s old-school approach is becoming a liability.
While competitors like Mike Legend are wowing customers with cutting-edge proposals and real-time pricing comparisons, Joe is scrambling to keep up with his pen and paper.
Adapt or Fall Behind
Make no mistake, Joe Falls is a consummate professional with a laudable commitment to his craft. But in the rapidly digitalizing world of HVAC sales, hard work alone may not be enough to keep him afloat.
Will Joe continue to cling to his traditionalist ways, or will he eventually embrace the power of modern sales solutions like OnCall Air? Only time will tell if this hard-working HVAC pro can adapt and thrive in an evolving industry.
