Discover key strategies to achieve HVAC business success! We’ve lined up ten HVAC sales tips that are all about building and expanding your HVAC business’ reach. Plus, we’ll show you how OnCall Air can help you execute each tip easily.
1. customize your proposals
Customization in HVAC sales means crafting services that fit clients like a glove. To do this well, you need to listen to your customers, pinpoint their exact needs, and shape your services to hit the mark. Whether it’s presenting a range of system options within a set budget or recommending air quality solutions for an allergy sufferer, customizing your proposal is key.
OnCall Air is a sales platform made for this. You can build personalized proposals and fine-tune every detail. This way, you can ensure that each proposal meets your customer’s needs and increase the likelihood of a closed deal.
2. follow-Up consistently
Follow-ups keep your business top-of-mind for potential customers. When done right, these timely touchpoints can tip the scales on your favor, and help you win the job.
The challenge is that consistent follow-ups demand time and attention from your team, taking them away from other important tasks. The strategic move? Automate your follow-ups. It’s a great way to ensure no prospect falls through the cracks, maximizing every opportunity without overwhelming your team.
That’s where OnCall Air comes into play. Our platform lets you set automatic follow-up emails that go out right after your proposals do. This way, your business maintains a dynamic presence in your customers’ inboxes, nurturing those leads and paving the way for more successful closures.
3. leverage digital quotes
Digital proposals provide a streamlined and professional way to present your services. And they’re a reflection of your brand’s commitment to innovation and customer convenience that can set you apart in a competitive market.
The advantages are clear: digital quotes are quick to produce, easy to customize, and electronically accessible. The best ones even allow for real-time updates and instant sharing, bridging the gap between initial consultation and final decision. This approach enables you to present a proposal that’s accurate and impactful.
OnCall Air enables you and your team to build digital proposals that are professional, detailed, and chockful of info in as little as two minutes. This way, you can provide a seamless and polished customer experience quickly and efficiently and maximize your chances to close that job.
4. offer flexible financing
Financing offers can support customers who desire a lasting comfort solution but are cost-conscious. The power of financing is that it provides flexibility, converting a potentially daunting expense, like an HVAC system replacement, into manageable monthly payments.
The right financing option empowers customers to choose a system replacement over a repair job. Plus, it positions your HVAC business as accommodating of their budget.
OnCall Air enables you to include multiple financing plans in your proposals. This way, you can cater to various financial situations, and give customers the power to choose the payment plan that best fits their financial needs.
5. Provide detailed product info
A proposal that provides detailed product info serves as an educational resource that positions your HVAC business as an expert guide. When customers see that your business is proactive in delivering the knowledge they seek, you establish credibility.
Educating your customers on HVAC products included on your proposal gives them clarity on what they’re buying and the confidence to make the purchase. By offering comprehensive product details, you’re aligning with their need to make informed decisions.
You can use OnCall Air to build proposals with detailed product information, including videos and specs. This way, your customers have the product knowledge they need to move forward with their investment.
6. recommend add-ons
Add-ons are your opportunity to tailor the ultimate comfort experience for your customers and increase your sales ticket. But to be successful in upselling, you need to take the time to discover each customer’s specific needs and lifestyle goals, and offer them the right solutions.
This approach turns a standard transaction into a meaningful exchange. And it comes with additional perks. A satisfied customer who has achieved their comfort goals is more likely to recommend your HVAC company to their friends and neighbors, leave positive reviews, and keep coming back.
With OnCall Air, you can recommend add-ons to satisfy every customer’s individual needs. Looking to cut energy costs? A smart thermostat could be a game-changer. Wanting more control over their environment? A ductless system can accomplish this goal. You can recommend any of these add-ons easily on every OnCall Air proposal.
7. include a High-Efficiency option
Recommending high-efficiency systems can significantly boost HVAC business’ average ticket size, positively impacting your bottom line. But to successfully leverage this pricier option, you need to educate your customers on the product first.
Explaining what high-efficiency systems are, how they operate, and how they can dovetail with a homeowner’s values is crucial in positioning them as a smart option. Many customers will be receptive to the long-term savings and eco-friendly impact of high-efficiency systems. But the key is that you need to bring these benefits to their attention from the get-go.
OnCall Air lets you showcase a high-efficiency system’s value on the proposal. Our platform’s e-tag feature highlights the efficiency ratings and projected energy savings of high-efficiency systems you recommend, providing a level of transparency that can be the deciding factor for customers.
8. personalize your proposalS
Personalization is key to distinguish your HVAC business from your competitors. Highlighting your certifications, qualifications, and awards on every customer proposal paints a picture of a company that can be trusted to deliver excellence.
When your company’s identity is front and center, you’re making a statement that’s hard to ignore. It tells potential customers that you’re not just another HVAC business. Instead, you present your company as a leader in the field with a proven track record.
OnCall Air lets you personalize your proposals with your company’s brand identity. You can include as many details about your business, team, and accolades as you want, and display them prominently on every proposal to make sure you make a strong first impression.
9. offer extended services
Extended services, including warranty and maintenance plans, play a strategic role in HVAC business sales. To begin, they provide the double benefit of safeguarding your HVAC company’s revenue stream and ensuring your team stays busy year-round.
Additionally, such offerings are foundational to building lasting customer relationships. When customers know you stand behind your installations with extended service plans, they view your business as a trusted partner for their comfort needs.
OnCall Air lets you offer extended service plans as recommended add-ons in your proposals. It’s a seamless way for customers to understand the value of such services and easily choose to opt-in.
10: include local rebates in your proposals
Navigating the world of local HVAC rebates requires some groundwork, but the payoff can be substantial. Including an immediate discount can be very persuasive for customers who might be on the fence about your proposal due to the job cost.
When you factor rebates into your quotes, you’re not merely lowering the job amount. You’re presenting an incentive that may encourage customers to opt for a higher-tier system, or to pay the full quote upfront rather than financing it.
With OnCall Air, you can showcase discount options clearly and conveniently to your customers. And put yourself on the map as an HVAC company that goes the extra mile for their satisfaction and their wallet.
In conclusion
We hope these HVAC sales tips serve as useful tools to sharpen your overall sales strategy.
If you’re looking to bring these tips to life with ease, OnCall Air is ready to help. For a firsthand look at how our platform can help you achieve sales success, book a demo with us.
