Martin Bertrand started his Plumbing and Heating Company 13 years ago in Ontario, Canada. Since then, he has expanded his business to include 32 employees, and been using OnCall Air since March of 2018 with great success.
Before using OnCall Air, Martin and his team used to write all proposals by hand, giving his customers only “the option we thought was best for the client.”
But even writing a one option proposal took him a lot of time! As he describes, “I’d have to leave my customer’s place, go back to the office, write up the proposal which would take me another thirty minutes and then I would send the email.” And still he was not done! He would have to call the customer back and try to explain his paper proposal over the phone.
Then he decided to try OnCall Air…
Martin heard about OnCall Air while attending a trade conference and decided to give it a shot. What sold him was the sales advantage he saw from his customers engaging with a more interactive, sophisticated digital proposal platform. As he tells it, switching to OnCall Air was a very good decision. The results have been great!
Increased sales margin and conversion rates
Since using OnCall Air, Martin has been doing a lot more replacement jobs on HVAC systems than before. As a result, his conversion rates have gone up by a whopping 50%!
Saved tons of time
OnCall Air has also drastically reduced the amount of time Martin spends on proposals. As he described, “it probably takes me about five or seven minutes” to create a proposal with OnCall Air. So I’m probably saving an hour, if not more, per proposal.”
Sold more high cost efficiency products
Before using OnCall Air, Martin would shy away from including higher efficiency systems as part of his proposal because they were priced high. But with the platform’s four quotes feature, he begun to include them as one of his customers’ options. The results have been incredible! In the first six months he started using OnCall Air, Martin sold 7 high efficiency units compared to one he sold during 2017.
Customers are impressed and feel empowered
Martin believes giving the customer all the information he can about the products he recommends is a powerful way to help close the sale. And with OnCall Air, he can do that. “The customer can have all the links to the different equipment we’re proposing,” he says, “so if you have that guy who wants to know more about the system, he can really dig deep into this and answer his own questions.”
The wave of the future
In the end, Martin would recommend On Call Air to any contractor: “I think that it is the way the future’s going.”
